Peninsula City Daily was established in 1999, with three newspapers, one publication, and one website (Peninsula City Daily, City News, Weifang Evening News, Meili Magazine, Peninsula Network) under its jurisdiction. The newspaper has more than 2800 employees.

Peninsula Urban Daily has gradually formed a multi format comprehensive media company with newspapers as its main business, consisting of various industries such as advertising information, printing and distribution, cultural industry, tourism and catering, logistics and distribution, etc. It has a series of subsidiaries including distribution companies, advertising companies, cultural communication companies, network companies, media trading companies, Peninsula Real Estate Co., Ltd., Peninsula International Travel Agency, etc. The total operating revenue in 2010 was 860 million yuan.

Peninsula Metropolis Daily was founded on August 9, 1999. Currently, it has become the newspaper with the largest amount of information, the largest circulation, and the strongest influence in Qingdao and the Shandong Peninsula region. In 2010, the daily circulation of newspapers was 1.12 million copies, with a maximum of 1.15 million copies. The newspapers had an average of 80 pages per day and were printed in full-color. In 2010, Peninsula Metropolis Daily ranked 48th in the World Journal. In 2009, 2010, and 2011, it was selected as one of the "China's 500 Most Valuable Brands" for three consecutive years, with a brand value of 2.228 billion yuan.

City News was included in the "Peninsula Newspaper Series" in May 2009. It is the largest community newspaper in Qingdao, with a daily circulation of 700000 copies and ranking second in retail sales among Qingdao newspapers. It is also the only newspaper in Shandong that is distributed on the Jiqing high-speed train. In November 2009, Peninsula Metropolis Daily reached a strategic cooperation agreement with Weifang Daily Newspaper Group using capital as a link, and Weifang Evening News became a member of the "Peninsula Newspaper Series". After a year of successful operation, the circulation of Weifang Evening News has reached 250000 copies, with a total operating revenue exceeding 80 million yuan, firmly ranking first among lifestyle newspapers in Weifang area.

Meili magazine is the only monthly fashion magazine under the Peninsula newspaper series. Since its inception, "Meili" has been printed on luxurious copperplate paper, catering to the trend of modern urban internationalization and taste, as well as the pace of urban life and the needs of fashionable people; With a circulation of 150000 copies per issue, it has become an indispensable fashion and spiritual reading material in Shandong region.

Peninsula Network was established in 2004 and is currently the website with the richest news information in the Shandong Peninsula region. It gathers news from numerous newspapers and magazines such as Peninsula Urban Daily, City News, Qingdao Morning Post, Qingdao Evening News, Weifang Evening News, etc. It has established more than 30 channel columns in three major sections: news information, interactive columns, and business channels, and is in a leading position in the Shandong Peninsula region.

The newspaper has the largest distribution network in the Shandong Peninsula region, with a distribution team of 1800 people. The distribution network covers urban and rural areas of Qingdao and the Shandong Peninsula region, with high-density newspaper distribution covering the Qingdao area, strongly radiating to Yantai, Weihai, Weifang, Rizhao, Dongying, Linyi and other places. The "Peninsula Easy Buy" platform, which integrates shopping, delivery, and service, and the "Xiaoluohao" modern logistics distribution system, have been established based on newspaper media resources and a huge distribution network. The distribution varieties cover seven major categories and more than 30 varieties, achieving seamless coverage in the Qingdao area.

The Peninsula City Newspaper Printing Factory, built with an investment of over 300 million yuan, has the world's most advanced printing equipment and is currently the largest professional printing factory in northern China with the highest printing capacity. From 2008 to 2010, its total printing volume ranked third in the country for three consecutive years.